Privacy Policy

The following discloses our information gathering, use and dissemination practices for our Blooms Rewards membership program and the program's Web site.

Who We Are

Blooms Rewards
13575 Wellington Center Circle
Suite 101
Gainesville, VA 20155
Customer Service E-Mail:


Blooms Rewards makes browsing and shopping easy, convenient, and safe. Any private information submitted to us (including credit card numbers, names, addresses, and telephone numbers) is encrypted using SSL (secure socket layer) technology ensuring that private information cannot be read as it crosses the Internet. Blooms Rewards does not store any credit card information on our website, so your billing information is not accessible by others. We also use VeriSign as our Certificate of Authority. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and Blooms Rewards and Blooms Rewards and you, will be free from unauthorized access by third parties, such as hackers.

Collection of Personal and Non-Personal Information

When enrolling in the Blooms Rewards program online at or when placing an order with Blooms Today ® you will be asked to provide personally identifiable information in order to join the Blooms Rewards program.

For enrollment, we do require personally identifiable information ("Personal Information") about yourself including a name, physical address, telephone number, email address and a valid credit card number. For security, your credit card expiration date and CV2 code is required at the time of enrollment.

Information Usage

Blooms Rewards uses Personal Information to perform business functions, such as setting up your membership, access to member benefits, serving our members and other customers, developing new products and services, fulfilling orders and contacting you when necessary. We may also use this information to notify you about new products or services and special promotions offered by Blooms Rewards or any of its affiliates.

Third Party Use

Blooms Rewards® must share certain information with our partner companies, marketing partners, printers, billing agents affiliates, and other third-party service providers for the exclusive purpose of providing you with the benefits of the Blooms Rewards® program and service. We may make your information available to selected third parties including, but not limited to those who share or rent information for direct marketing purposes.


A cookie is a string of information that is sent by a website and stored on your hard drive or temporarily in your computer’s memory. We may employ cookie technology to help you move faster through our site. We may employ cookie technology to estimate our total audience size and traffic and to help us improve our site’s experience by measuring which site areas are of greatest interest to users. You can turn off the ability to receive any of these cookies by adjusting the browser settings in your computer, but you should note that if you do so, this may materially affect the functionality of the Blooms Rewards website and the information you can access through it. If you wish to find out more about cookies, or how to refuse cookies, please visit the Interactive Advertising Bureau’s website at . We collect anonymous data when you visit most pages on the Blooms Rewards website. Your visit may automatically provide us with data that is not linked to your personal information, such as your IP (Internet Protocol) address, browser type, operating system, domain name, access times, and referring website addresses. Some parts of the Blooms Today® website use embedded pixel or JavaScript technologies to facilitate your use of the website and to track general traffic. We use your anonymous data to obtain general statistics regarding the use of the Blooms Rewards website and its specific web pages and to evaluate how our visitors use and navigate our website on an aggregate basis. We do not link your anonymous data with personal data.

Third Party Tracking

We may share, store and process your information with third parties who act as our agents, suppliers, vendors, contractors, subcontractors or service providers. You acknowledge that the collection, transfer, management, storage, and processing of personal information may be undertaken by these third parties for the fulfillment of our services and other business purposes. These third parties are given the information they need to perform their designated functions.

We may collect information from you by using cookies. A "cookie" is a small text file stored on your computer containing information about you. Cookies help us analyze web traffic, provide user data for a particular webpage, and allow web applications to be adapted for you as an individual. This helps us tailor our operations to your specific needs and preferences by gathering and remembering information about your preferences. Most web browsers automatically accept cookies. If you would prefer to prevent your computer from accepting our cookies, please follow your Internet browser's steps for doing so. However, if you do disable cookies, you may not be able to take full advantage of all our online features or access certain sections of our services.

Links to Other Sites

Blooms Rewards may contain links to other websites. We are not responsible for the privacy practices and content of these third-party websites. We strongly urge you to follow safe Internet practices; please do not supply personal information to these websites unless you have verified their security and privacy policies.

Credit Cards

Purchasing from Blooms Rewards and its affiliates requires a valid credit card.


By shopping with Blooms Today®, Blooms Rewards and its affiliates, you consent to the use of your personal information in the manner specified by our privacy policy. We may change, modify, or add to the terms and conditions of this privacy policy at any time. These changes will be posted on our website as appropriate and will be effective from the date of posting. Blooms Rewards is operated in the United States.

Transfer of Data Outside of Your Home Country

If you are located outside the United States, please be aware that any information you provide to us will be transferred to the United States. By using our website or otherwise providing us with information, you hereby consent to this transfer. Although personal information collected by us through our website, emails, mail, fax, and telephone is used by us in accordance with this privacy policy, laws generally applicable to the protection of personal data in the U.S. may not be as stringent as those in other countries. If you submit data to us about other individuals, you agree, and we assume, that you have obtained consent from each such individual to the submission, transfer and processing of the information.